A Private Practice Accelerator for Business-Minded Therapists
Build a Profitable Practice from Scratch
The RISE Founders Club is a year-long mentorship and business development program for therapists who are ready to establish and build their private practice from nothing with step-by-step instructions for every aspect of the business.
Designed for a select group of six clinicians, this program combines monthly expert coaching, individualized implementation support, and a trusted referral network that lasts forever – ensuring each member builds a practice that is both professionally sound and financially profitable.
The RISE Founders Club provides the comprehensive foundation and network to move forward with confidence.
Led by a Clinician Who Understands Business
This program is guided by Max Parrella, a licensed clinical therapist with extensive experience across nonprofit, school-based, and private practice settings, and a deep background in entrepreneurship, branding, and innovation.
In addition to building a thriving private practice without a marketing team, Max Parrella has:
- Built and launched his own practice from scratch, becoming the Chicagoland expert in his client niche
- Provided strategic growth and branding consultation for founders in the nonprofit sector
- Designed and developed a mobile app
- Launched an internationally recognized tabletop game through three back-to-back successful Kickstarter campaigns
- Written and published a book
- Created and produced original music pieces for global artists
- Advised countless therapists and startup companies on branding, infrastructure, and sustainable growth in human-centered fields.
This breadth of experience brings a rare blend of clinical insight and entrepreneurial precision, providing therapists with a mentor who understands both the human and operational sides of building an ethical, profitable business.
What You’ll Build in This Program
The RISE Founders Club follows a structured, five-part framework tailored specifically for therapists:
- Define Your Niche & Establish Your Brand
Clarify your target population, articulate your unique approach, and develop messaging that resonates with your ideal clients. - Build Your Infrastructure
Receive step-by-step support to create and refine your website, scheduling tools, telehealth systems, office setup, billing processes, and insurance enrollment. - Design a High-Conversion Referral Funnel
Exponentially boost your referrals through proven strategies customized to your specific business and clientele. - Create a Professional Referral Network
Collaborate with five other clinicians in complementary specialties, creating a built-in system of trust and cross-referral network that will last forever. - Receive Personalized Coaching Throughout
Engage in one 2-hour session per month with tailored coaching, implementation guidance, and real-time feedback from someone who has built successful businesses across various industries.
By the End of the Program, You Will Have:
- A well-positioned brand and a polished, client-ready digital presence
- Operational systems in place to manage sessions, scheduling, billing, and documentation with ease
- A steady stream of referrals from both systems and peers
- A clear growth plan aligned with your values and lifestyle
- A close-knit community of professionals invested in your success
Program Structure
- Duration: 12 months
- Format: One 2-hour session/month + implementation prompts and checklists
- Investment: $285/month (With just one client, this program pays for itself and generates over $4,000 in annual profit.)
- Cohort Size: Limited to 6 highly-motivated members
Who This Is For
The RISE Founders Club is designed for therapists who are:
- Starting a profitable private practice
- Seeking professional-level business guidance tailored to clinical therapy
- Looking to exponentially grow their referrals and income
- Committed to clinical integrity and long-term sustainability
Apply to Join
Because this is a high-engagement, high-trust environment, admission is limited and by application only. If you’re ready to build a profitable practice – with guidance from someone who’s built successful businesses across many fields – we welcome your application.